Before setting up as a freelance publicist and journalist I worked variously in auctioneering, design and publishing. I moved into radio and TV broadcasting, establishing an independent production company where I spent fifteen years as joint managing director. I went on to set up my own communications consultancy, Crucial Services, creating content for and providing counsel to a range of cultural, commercial and not-for-profit organizations.
Client projects have taken me around the world, to work in Europe, the Middle East, Africa, Asia, China, Russia and the Americas, as well as in the UK. I have researched, written and produced news stories for TV, radio, print and web-based media, covering subjects as diverse as financial results and economic forecasts, the separation of conjoined twins in Saudi Arabia, solar power in the Kalahari Desert, a world land-speed record in the USA and micro-lending in Zambia. I have interviewed CEOs, sports personalities, scientists, artists, heads of state and members of ruling families, as well as many ‘ordinary’ people. I have written and edited both long texts and short form copy for clients including BBC Television, Jewish Book Week, the London Literary Salon and individual writers of fiction and non-fiction.
I am Associate Director at The London Literary Salon.